Despite any success I had ever had in my corporate life, it wasn’t until I went to work with a smaller firm that I actually started meeting people who could help my career. Even then, despite helping to create a NY Times Best Seller campaign, getting a firm on the Inc. 500 list as well as one of Utah’s fastest growing companies, I was still a relative unknown when I decided to go out on my own.
I was definitely worried about credibility when I first started my business which is why I started a blog. After that I was looking for ways to get known. Endorsements are great and I will talk about them next week. Strategic Partnerships are also a great way to expand your reach but I wanted something a little more specific. I didn’t want to tell people or have other people tell them I was good. I wanted to prove it.
What I needed were some case studies.
To start, I put together a list of people that I could potentially help. These were primarily newer business owners as well as some more established thought leaders that I knew needed organizational help.
From there it was just a matter of reaching out to these people and gauging interest. The kicker of the whole program and why it wasn’t hard to get three people to agree was that I was offering my service for charge. My only request was that they let me share the results of the case studies and their thoughts on my process with prospective clients.
The results were great. One client I had been coaching had been previously working with a SCORE representative and had mentioned that my information and help was more up-to-date and effective than the advice that he had been getting.
With three positive case studies in hand I was able to better connect with clients as they could see the type of work that I did in action. It was a great credibility tool. If you are wondering about other specifics of your case study, here’s a great resource.
This advice is great for consultants and thought leaders. If you work in the physical product industry then obviously a free sample of your product works in much the same way. When you are getting started or you are looking to break into a new niche in your business, think about how case studies can help you move your business forward.
Have you used case studies in the past? How have they worked for you?