If you have ever tried to brand your business, the whole concept of what a brand is and how it looks for your business can seem confusing and in some cases ridiculous.
Branding in some cases feels like the girl in high school who doesn’t get enough attention so has to act outrageously to get the attention that they so crave.
We argue that branding starts with how you handle your business and the experience you deliver goes hand in hand with that.
Before you can give an outstanding client experience, you have to have the internal culture in place to support it.
That’s what point #4 of our Manifesto on Total Experience Design covers.
Today’s podcast deals with how you can do that effectively for your business.