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Posts Tagged ‘CRM’
Manage Your Business Relationships To Show Your Clients That You Care Friday, May 20th, 2011
Not to sound too clichéd but your clients really are the most important people in your business. Before you congratulate me on being Captain Obvious, my point for today is to have system for managing the important relationships in your business.
Our clients want to know that we care about them and what they are trying to accomplish. Telling them that we care is one thing. Demonstrating that through our actions is what really sets you apart.
We all need help in delivering value and service to our clients. One way that we do that at The Business Blueprint is through the use of technology to keep us on task.
Social media is a great relationship builder and has been touted as so. Social media use is just one piece of the puzzle, however. Social media can’t manage every facet of your client relationship.
For project management we have used services like Basecamp and Highrise HQ. My partner in The Business Blueprint, Billy, decided that those services weren’t good enough for him so he and his brother went out a created their own project management software as well as a client CRM for The Business Blueprint’s clients.
The name of the project management software is Akomplish if you want to check it out.
Using software to manage the workflow allows us to stay on top of deadlines and stay in communication with our clients. We have learned through our own shortcomings with managing clients and projects that if you don’t have a solid system for communication and follow up, you risk upsetting your clients. Utilizing online tools allows us to do that.
The great thing about most project management and CRM programs is that they are cloud based which allows you to access your account regardless of where you are at. You just need access to the internet. Now if something unexpected comes up with a project or a client, you can access their information from your smart phone or laptop.
Communication is a huge component to having a successful relationship with your client base. The better you are at communicating with them, the stronger the relationship that you will have and the more likely that you are to create favorable results for your clients.
For those of you who consider yourself “people persons”, technology doesn’t replace that in your business. It just works to enhance the connections that you are already good at developing.
If you don’t have an online system for managing your client relationships, I would suggest checking a few out ASAP and find a system that works best for you, your business and most importantly, your clients. Happy relationship building.