Posts Tagged ‘ideas’
Executing Great Ideas as Innovators Monday, March 14th, 2011
This is a great vid put out by 99% regarding executing ideas and working toward innovation. Fans Johansson of the Medici Group is the presenter. Are you looking to innovate? to explore your creativity? Learn to execute on ideas, not just think them up. Ideas without action are worthless, everyone has a good one. Ideas WITH action may be priceless as most fail to move… In the end, there is definitely an ART to evolving and executing revolutionary ideas.
Frans Johansson: The Secret Truth About Executing Great Ideas.
A Great Example Of Win Then Play In Action Thursday, December 23rd, 2010
I introduced the concept of succeeding with your ideas a few a week ago without wasting a lot of money. We call the concept “Win Then Play“. It becomes difficult to get our mind around how we can use this concept to get our ideas moving without the right financial resources. I ran across a great example of how this can look in the marketplace with a product that needed to be manufactured.
The article is titled, How I Launched A Great Idea Without Any Money. Money is greatest reason or excuse given as to why we can’t move forward with an idea. Let’s take a closer look at financial capital vs. relationship capital.
Financial Capital: The first thing that Scott Wilson from Minimal (author of the article) did was take an idea he had for an iPod Nano watch to a big company to see if they would buy it. They didn’t. Scott, like many others, was perplexed about his next move because of the difficulty in manufacturing a physical product by bootstrapping. This is where most of stop. We can’t get funding and so assume that the idea is impossible.
Relationship Capital: There’s a reason why we say that this is the most powerful form of capital that you have at your disposal. Scott’s product example is a great lesson. You have probably heard of the term “Crowdsourcing“. In case you haven’t, Crowdsourcing is a way to outsource tasks for your business to a group of people through an open call. In the case of the iPod watch, Scott Wilson used Crowdfunding to raise money for his project launch. Anyone reading this ever think that social media is a total waste of time? I have but it’s examples like these that have turned me into not only a believer but an evangelist. This is the power of relationship capital and the best part is he did it with strangers.
One other quick point also about this idea is that, did you notice how Scott didn’t try and invent something out of thin air? He just took an existing product and made it better. This is innovation at it’s best.
Think about ideas that you have. What’s keeping you from putting them in place? What are the obstacles that you have run into? Who can help you overcome them? Win then play works in a lot of different situations as you can see. It’s up to us to look past the limitations to find the solutions that are waiting for us.
Cycle of Creation Thursday, October 28th, 2010
When you have a new idea for your business, one of the first things you may ask yourself is how do I implement it? When the answer isn’t readily apparent to us, we usually just proceed to do nothing. One of the best creators and innovators that I have personally been in contact with is my good friend Garrett B Gunderson. He has a process for idea creation that he calls “Cycle of Creation” that I wanted to talk about today.
Cycle of creation goes through the process of having an idea and taking that idea to a place where it can be delivered to the market. The process is fairly straightforward as you will see:
Step 1: Your Idea- OK you probably have guessed as much already but it starts with your idea. This shouldn’t be any idea. It should be an idea that you have already identified is in alignment with your Soul Purpose as well as your companies values. If it isn’t in alignment, don’t waste your time.
Step 2: The Concept- This is the stage where you start to communicate your idea and either share it with your existing team or start to think about who can help you with implementation. Also during this stage you want to start thinking about how this can be implemented effectively. Should the idea be presented in the form of a physical product, event or one-to-one implementation as just a few examples. This is where you want to make sure you have buy in from your team so that you can implement.
Step 3: Framework- How’s the idea ultimately going to be built? Do you need more people? Is there technology that needs to be in place. Has the product or service been outlined in terms of content? In this stage you will want to identify: Who’s involved with delivering and implementing. What delivery method you will use. What the actual content is. Timeline for delivery. Target client and what they are looking for in a product. You should also be very certain that this new idea adds to your business and does not detract from it.
Step 4: Marketplace- This is where you start putting the idea into the market to see who is interested and how successful it will be. During this stage, we use a concept called “Win Then Play”. This means that before you spend thousands of dollars manufacturing, creating beautiful websites etc., test your ideas to see if people will buy before you actually create the entire thing. The idea here is to not waste time creating something that nobody actual wants.
There are the 4 steps for implementing your idea. The key concepts being that your business and purpose are aligned with the idea and that you can win then play before fully launching your product. This saves you time and money and, if you master this process, you will have more products available to your client base as well.
If you aren’t sure how to scrub your ideas
We have a call coming up next week, November 4th on how to effectively scrub your ideas. You can register for the call here http://ideacreation.eventbrite.com.
If you really want some personalized attention on idea generation and implementation
Our Cycle of Creation event is coming up in Salt Lake on December 9th and 10th. You can check out details for the event and register for that as well by visiting here.