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Map your Presence for better focus Monday, July 19th, 2010
Many of us entrepreneurs, startups, and small businesses have all the tools at our disposal for a powerful marketing platform. You likely already have twitter, facebook, a blog, a website, etc. That is great as those are the bricks to build the bridge from prospect to sale (or from public to prospect). Now, with all these tools, why isn’t the business growing any quicker? Well, these “bricks” are likely in an unorganized pile, directing people every which way. Well, this simple exercise will help you align your bricks and actually build a bridge.
The key to aligning your bricks and directing traffic properly is to first put them together on a map or flow chart. Connect the dots of your various platforms hypothetically with this chart, THEN visit each and ensure they appropriately fit within the map. Make any necessary adjustments. These may include re-linking, re-writing profiles and about us pages, and also adjusting your usage strategy. From now on, when you are using the tools, keep in mind how they fit within the map and make sure you are directing traffic and laying bricks appropriately. Make sure each tool fulfills its purpose.
A simple example:
