Creating an experience for your customers is a lot about connecting with them in ways that are unexpected. In the online world, people expect to see your business on social media and they expect you to have a website (even if you don’t have one!). While it’s certainly important to create a great experience for the people who visit your website or follow you on social media, when it comes to total experience design (TXD), the little things matter.
One of the little things that gets overlooked by businesses online is what do with users who happen upon a 404 page error on your website.
Here’s what that experience typically looks like:
A 404 error happens when a user tries to visit a page on your website that isn’t there. This could be because you moved it or it never existed. Rather than leave your clients at dead ends, what if you used this dead end as a tool for engaging your client base at a deeper level?
Renny Gleeson talks about this very thing in a recent TED Talk that he did. Great talk and a great lesson on how companies are doing the little things to build an engaging experience for their audience.
Enjoy the short video and look at how you can incorporate some of these ideas into your own experience.